The New Sinclair and Moore

sinclair_moore_web

If you have been to our website in the past month, you may have noticed that things look a bit different. Along with the busy pace of wedding season, we were working closely with Sally and Chris Balt from La Happy  to create a new website and to freshen up our branding. I have a habit of refreshing our brand every year and a half so that we stay current and relative to the always changing market. I love what we created together, and I think the finished product clearly represents who we are as a company. Make sure to stop by the main site, and take a peek! We even have quite a few new galleries to check out, and more are coming just around the corner. The site is best viewed on a computer screen, so put that mobile device down and hop on a full sized screen to experience it in all its glory! I’ve also included our new branding style guide below so you can see the different features of our brand. I hope you enjoy it as much as we do! Let us know what you think! sinclairmoore_branding-guide_2016

The Wedding Planners’ Gathering

I am passionate about teaching other people how we do what we do. I’ll never forget how lost I felt when I first started this company. Sometimes I would go to floral shops on Fridays to see if they were working on a wedding, hoping to get a look at their designs and how they prepared for a wedding. Looking back, those women probably thought it was so weird I would come by every week pretending to be shopping for flowers.

This week for Wedding Wednesday, we are showing two parts: I’ve collaged images from a real wedding in addition to including some behind the scenes images in our studio during preparation for the wedding. Hopefully this glimpse into studio production will help to show some of you how we work, how we build our centerpieces and how we set up the studio for efficiency. Pictures are worth more than a thousand words, and many of the studio images will teach you how we operate behind the scenes.

Sinclair and Moore behind the scenes A 1 Sinclair and Moore behind the scenes A 2 Sinclair and Moore behind the scenes A 3 Sinclair and Moore behind the scenes A 4 Sinclair and Moore behind the scenes A 5 Sinclair and Moore behind the scenes A 6 Sinclair and Moore behind the scenes A 7 Sinclair and Moore behind the scenes A 8 Sinclair and Moore behind the scenes A 9 Sinclair and Moore behind the scenes A 10 Sinclair and Moore behind the scenes A 11 Sinclair and Moore behind the scenes A 12 Sinclair and Moore behind the scenes A 13 Sinclair and Moore behind the scenes A 14 Sinclair and Moore behind the scenes A 15 Sinclair and Moore behind the scenes A 16 Sinclair and Moore behind the scenes A 17 Sinclair and Moore behind the scenes A 18 Sinclair and Moore behind the scenes A 19 Sinclair and Moore behind the scenes A 20 Sinclair and Moore behind the scenes A 24 Sinclair and Moore behind the scenes A 25 Sinclair and Moore behind the scenes A 26 Every day I receive e-mails from people who have questions and want to learn about the industry. I love that people feel comfortable to ask questions. I try to respond to as many people as I can, but unfortunately there are more questions than I have time to answer. I know not everyone has the resources to attend the spring workshops that we offer, I realized this as I read the stories that many of you sent me when you applied for scholarships.  Everyone should be able to learn their passion and follow their dreams. I have a strong desire to make learning accessible. That is why I am participating in The Wedding Planners’ Gathering.

Sinclair and Moore behind the scenes A 41 Sinclair and Moore behind the scenes A 28 Sinclair and Moore behind the scenes A 29 Sinclair and Moore behind the scenes A 42The Wedding Planners’ Gathering is an online learning opportunity that makes learning affordable. 10 instructors have collaborated to each make a 1 hour video covering a multitude of topics. My video is teaching how we create our lush and organic centerpieces in a compote bowl, much like the centerpieces I created for this wedding.Sinclair and Moore behind the scenes A 30 Sinclair and Moore behind the scenes A 31 Sinclair and Moore behind the scenes A 32 Sinclair and Moore behind the scenes A 33 Sinclair and Moore behind the scenes A 34 Sinclair and Moore behind the scenes A 35 Sinclair and Moore behind the scenes A 36 Sinclair and Moore behind the scenes A 37 Sinclair and Moore behind the scenes A 38If you are interested in learning from 10 talented instructors, and see the video of how I arrange centerpieces definitely make sure to stop by and check out The Wedding Planners’ Gathering. There is currently an early bird discount for the next couple of days, and the online course is being offered at only $249! We are hoping this makes learning affordable, and the workshop experience for accessible for people.

Please feel free to e-mail me or leave a comment if you have any questions at all! Looking forward to teaching some of you through this online course!!

Sinclair and Moore behind the scenes A 39 Sinclair and Moore behind the scenes A 40

wedding images:  Erich McVey

studio images: Matthew Land

Deconstructed- Our French Inspired Shoot

After honeymooning in France and eating countless baguettes and macarons, I knew Steve would have no problem nailing a French flea market themed photo shoot. It was guaranteed to be très belle!

I only caught a few glimpses of him working on it, though. He’d be up late in our dining room playing with our silverware, eyeing how all the pieces would look on top of my mom’s white china versus next to it. Sinclair & Moore French shoot 1He had the idea to use mini baguettes to double as guest place cards. This was such a great idea (in theory), until we visited what felt like every bakery and grocery store in the Seattle area. We could not find baguettes that were quite right. They were either too long, too fat, or too dark in color.

We tried every place we could possibly think of, buying a lot of not-quite-right breads along the way. I think we ended up with a backseat filled with some pretzel bread, a few different types of rolls, and maybe a few croissants until we found the ones that were just right in size and in color. Magnifique!Sinclair & Moore French shoot 2 Sinclair & Moore French shoot 3 Sinclair & Moore French shoot 4 Sinclair & Moore French shoot 5Steve always says that blue is a tricky color to work with, especially when used in shades other than classic navy. He  found some antique blue and white toile patterned wallpaper that Judy of Tallant House used  to create an edible image for the beautiful toile cakes. She also made the gorgeous macarons that Steve piled high, and surely had to also ‘taste test.’Sinclair & Moore French shoot 6 Sinclair & Moore French shoot 7 Sinclair & Moore French shoot 8 Sinclair & Moore French shoot 9To round out the tablescape with a real vintage look, Jeni of Found Vintage Rentals was so kind to send up some of her antique calligraphy writings. The faded edges, scripted handwriting and aged staining on the pages gave the shoot just what it needed.

Add in the gorgeous stamped wood menus created by Sally of La Happy and her hand lettered place cards (tied to the perfect baguettes) and there you have it! Fantastique, just like I knew it would be.Sinclair & Moore French shoot 10 Sinclair & Moore French shoot 11 Sinclair & Moore French shoot 12 Sinclair & Moore French shoot 13 Sinclair & Moore French shoot 14photo credit: Matthew Land Studios