2017 Workshops!!

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This year we hosted seven workshops. People from all over the world came to learn underneath a canopy of chandeliers in our flower filled studio, as we taught how we do what we do. We worked together to create 5 detailed photo shoots, 3 dinner parties, 2 beautiful real weddings, and lots and lots of gorgeous flower arrangements.

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Something deeper and more profound happened at each workshop, and the learning went beyond the mechanics of arranging flowers and designing events. Don’t get me wrong… we spent a lot of time working on flowers. It’s just as we worked, we were able to have conversations that were more significant in meaning. We talked through our hopes, fears, dreams, what’s holding us back and where we ultimately want to go in life. People were vulnerable, opened up and I watched a transformation take place right before my eyes.

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Our workshops have become a retreat for people that want to feel re-inspired. Many people come feeling burnt out, uninspired, stuck and discouraged, but they leave believing in the beauty of their dreams. Yes, we will show you how we create our signature lush style, teach you how we put an event together, give you the list of all of our sources, talk strategic business planning and answer any question you might have. But we will do more than that. We will listen to your story. We will care about who you are as a person. We will hear your dreams, and then equip and empower you to have the confidence to believe those dreams can come to fruition. This is the heart and purpose behind our workshops.

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This next year we are offering 3 different courses:

The Art of Floral Design

The Elements of Event Design

A Real Wedding Workshop

Below you will find a short summary of each coursesinclair-and-moore-workshop-info-2017-7 sinclair-and-moore-workshop-info-2017-8 sinclair-and-moore-workshop-info-2017-9

The Art of Floral Design

This is a hands on, action packed workshop created for the individual who wants to focus on floral design, and learn how to create beautiful arrangements. We will instruct on how to order and care for flowers in addition to teaching the mechanics behind how we build our signature lush and organic centerpieces, bouquets and arrangements. We will fill the studio with a sea of the freshest seasonal flowers available and spend each day doing hands on learning. We will also discuss sourcing beautiful product, ribbons, fabrics, vases, supplies and other materials. Additionally, each workshop will also talk through business strategy and how to grow your business through branding, social media and published work so you can land your ideal client and increase your revenue. Students will walk away with images of their work for portfolio and promotional use.

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The Elements of Event Design

A beautifully designed event goes beyond a pretty flower centerpiece, and involves layers of textures and elements to make that event come to life. We will explore all of those elements and reveal the steps we take to design a cohesive event from start to finish. Each student will have hands on experience with building centerpieces, bouquets and large scale event installations. Students will be divided into teams and will work together within that team to create a distinctive photo shoot that incorporates the different layers of event design. The photos from this photo shoot can be used to create a website, high end branding and a showcase portfolio. We will also discuss sourcing beautiful product, ribbons, fabrics, vases, supplies and other materials. Additionally, we will talk through business strategy and how to grow your business through branding, social media and published work so you can land your ideal client and increase your revenue.

(You can check out the extensive photo shoots from this year’s Event Design Course here, here, here, here and here.

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Real Wedding Workshop

This experience is for anyone who wants to go behind the scenes and be part of putting a real Sinclair & Moore wedding together. I will be teaching the different elements of event design, in addition to how we create our signature lush floral arrangements. Each student will have hands on experience with building centerpieces, bouquets and large scale event installations. Those arrangements will then be taken to the real wedding and we will work together as a team to install all of the design details, making the day extra special for a real couple. The photos from this wedding can be used to create a website, high end branding and a showcase portfolio. We will also discuss sourcing beautiful product, ribbons, fabrics, vases, supplies and other materials. Additionally, we will also talk through business strategy and how to grow your business through branding, social media and published work so you can land your ideal client and increase your revenue.

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Our doors are open to everyone. No experience is necessary! We have people of all ages, beliefs and backgrounds that come together over the common goal of learning from each other while creating something beautiful. We will make our studio a warm, inviting and safe place for you to create. If you are an experienced designer we will work with you to build on the skill-set you already have. If you have never touched flowers before in your life, that’s ok! We’ll teach you everything you need to know and you’ll walk away designing like a pro!

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Dates:

We will be teaching 5 workshop sessions this year. You will be able to choose from the following:

A Real Wedding Workshop

February 16-18

 

The Art of Floral Design 

March 23-25

 

The Art of Floral Design 

April 11-13th

 

The Elements of Event Design

May 18th– 20th

 

A Real Wedding Workshop

September 8-10th

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Investment

Through December 12th we are offering early bird pricing, and workshops are priced at a discounted rate from our standard workshop pricing. The Art of Floral Design and Real Wedding Workshops will be offered at $2,750. The Elements of Event Design Workshop will be offered at $3,500. This workshop is more expensive because of the additional costs of the extensive photo shoots we will be putting together. You will have the option to pay in full at the time of registration or you can choose the payment plan by reserving your seat with a $750 deposit for the Floral Design and Real Wedding workshops, and a $1,500 deposit for the Event Design Workshop. The remaining balance for all workshops will then be paid in two $1,000 installments before the start of workshop.

After December 12th, the cost of each workshop will increase by $250. Early registration is advised!

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Scholarships

We are offering 4 scholarships this year; 1 scholarship for each of the floral design and real wedding workshops. We are simplifying the application process this year, and submissions will be entered through an Instagram post. Make sure to check my Instagram account on Friday November 11th for all of the details! Submissions will be accepted from Friday November 11th through Tuesday November 15th, and recipients will be announced on the evening of November 16th.

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Registration

Registration for our workshops will open on Thursday morning, November 17th! We keep our workshops small and intimate, so we are encouraging early registration.

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Important Dates

Make sure to mark your calendar for these important dates coming up over the next couple of weeks:

November 7th           Announcement of 2016 workshop details

November 11th           Scholarship information posted on Instagram and submissions accepted

November 15th          Last day to submit an entry for a scholarship

November 16th          Scholarship recipients announced

November 17th          Workshop registration opens at early bird pricing

December 13th           Early Bird pricing ends and workshop fee increases $250 per session

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More information and details for the workshops will be posted later this week, so make sure to check back soon for complete information. We are looking forward to 2017 and meeting all of the people who will become part of the Sinclair & Moore workshop family.

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Katie Parra

Maria Lamb 

The O’Malley Photographers

Matthew Land Studios

 

 

The Wedding Planners’ Gathering

I am passionate about teaching other people how we do what we do. I’ll never forget how lost I felt when I first started this company. Sometimes I would go to floral shops on Fridays to see if they were working on a wedding, hoping to get a look at their designs and how they prepared for a wedding. Looking back, those women probably thought it was so weird I would come by every week pretending to be shopping for flowers.

This week for Wedding Wednesday, we are showing two parts: I’ve collaged images from a real wedding in addition to including some behind the scenes images in our studio during preparation for the wedding. Hopefully this glimpse into studio production will help to show some of you how we work, how we build our centerpieces and how we set up the studio for efficiency. Pictures are worth more than a thousand words, and many of the studio images will teach you how we operate behind the scenes.

Sinclair and Moore behind the scenes A 1 Sinclair and Moore behind the scenes A 2 Sinclair and Moore behind the scenes A 3 Sinclair and Moore behind the scenes A 4 Sinclair and Moore behind the scenes A 5 Sinclair and Moore behind the scenes A 6 Sinclair and Moore behind the scenes A 7 Sinclair and Moore behind the scenes A 8 Sinclair and Moore behind the scenes A 9 Sinclair and Moore behind the scenes A 10 Sinclair and Moore behind the scenes A 11 Sinclair and Moore behind the scenes A 12 Sinclair and Moore behind the scenes A 13 Sinclair and Moore behind the scenes A 14 Sinclair and Moore behind the scenes A 15 Sinclair and Moore behind the scenes A 16 Sinclair and Moore behind the scenes A 17 Sinclair and Moore behind the scenes A 18 Sinclair and Moore behind the scenes A 19 Sinclair and Moore behind the scenes A 20 Sinclair and Moore behind the scenes A 24 Sinclair and Moore behind the scenes A 25 Sinclair and Moore behind the scenes A 26 Every day I receive e-mails from people who have questions and want to learn about the industry. I love that people feel comfortable to ask questions. I try to respond to as many people as I can, but unfortunately there are more questions than I have time to answer. I know not everyone has the resources to attend the spring workshops that we offer, I realized this as I read the stories that many of you sent me when you applied for scholarships.  Everyone should be able to learn their passion and follow their dreams. I have a strong desire to make learning accessible. That is why I am participating in The Wedding Planners’ Gathering.

Sinclair and Moore behind the scenes A 41 Sinclair and Moore behind the scenes A 28 Sinclair and Moore behind the scenes A 29 Sinclair and Moore behind the scenes A 42The Wedding Planners’ Gathering is an online learning opportunity that makes learning affordable. 10 instructors have collaborated to each make a 1 hour video covering a multitude of topics. My video is teaching how we create our lush and organic centerpieces in a compote bowl, much like the centerpieces I created for this wedding.Sinclair and Moore behind the scenes A 30 Sinclair and Moore behind the scenes A 31 Sinclair and Moore behind the scenes A 32 Sinclair and Moore behind the scenes A 33 Sinclair and Moore behind the scenes A 34 Sinclair and Moore behind the scenes A 35 Sinclair and Moore behind the scenes A 36 Sinclair and Moore behind the scenes A 37 Sinclair and Moore behind the scenes A 38If you are interested in learning from 10 talented instructors, and see the video of how I arrange centerpieces definitely make sure to stop by and check out The Wedding Planners’ Gathering. There is currently an early bird discount for the next couple of days, and the online course is being offered at only $249! We are hoping this makes learning affordable, and the workshop experience for accessible for people.

Please feel free to e-mail me or leave a comment if you have any questions at all! Looking forward to teaching some of you through this online course!!

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wedding images:  Erich McVey

studio images: Matthew Land

Sinclair & Moore Scholarship

Can I be honest? When I announced I was going to offer 5 scholarships to people I had a fear run through me… “what if no one applies…” I actually started trying to come up with friends in the industry I could gift scholarships to in the event that no one else was interested.

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I have had several friends ask me why I would even give scholarships in the first place to workshops that have previously always sold out. I think to some it didn’t make sense to give limited seats away when there would be people willing to pay for those seats. The answer to this is simple: I know firsthand what it is like to have so many ambitions, goals and dreams but to feel like they are unattainable because of financial limitations. A lot of people don’t realize that I grew up pretty poor and have had to fight my way out of that. Exactly ten years ago I started my business with less than $500 in my bank account, and simultaneously worked a minimum wage job just to make ends meet. I know what it is like to wonder how rent will be paid in two weeks. I know what it is like to skip meals to save the money. I’ve laid awake at night filled with anxiety, wondering what the future holds. There were so many things I wanted to do at times, but just couldn’t afford to do them. But then somebody helped me. They believed in me. They saw talent and potential. At a time when I felt alone and was questioning if I should throw in the towel on my business, this person gave me a small loan that helped me get over a hump. They asked for me to pay it back someday by helping others who need the support to overcome the obstacles hindering their dreams. So I’m offering scholarships… to pay forward a kindness that was once given to me, and to help people who have lost a bit of hope regain the confidence to keep chasing their dreams and the calling on their lives.

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Yet… like everyone… I am human, insecure and sometimes afraid to put myself out there. I didn’t even know if anyone would want a scholarship. The self doubt that so quickly creeps into all of us made me question if I really had anything to offer that people would want to learn.

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But then the applications started rolling in… 1….2….5…. 20….100… 165… 230. I’m still blown away. More than 230 applicants from all over the world responded. We heard from people from Indonesia, Kenya, France, Australia, England, Mexico, Canada and almost every state in the Union. As I started reading through the words that were submitted, I realized that these were so much more than scholarship applications… these were stories of real people with real struggles, real fears, real hurdles, real insecurities, real questions, real victories, real hopes and real dreams. The vulnerability that was displayed and the honest glimpse into these lives was humbling to receive.

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I want to say thank you to each person that applied. Thank you for being vulnerable, and taking a risk to put yourself out there. Thank you for sharing with me a bit of your journey. Thank you for your kind words to me and my wife about our work and how we have inspired you. I want you to know that we feel honored to have read your hopes and dreams and to be trusted with your stories. I felt a responsibility to carefully read each one and to give each person an equal opportunity.

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Choosing 5 applicants from the beautiful stories we received was an impossibility. We decided to double the number of scholarships and offer 2 scholarships per session, for a total of 10 scholarships. We selected a range of people from different walks of life and different levels of experience. Some people have been in the industry for years and want to figure out how to take the next step, Some of these recipients are in a place of discouragement and are wondering if they should stop dreaming. One applicant touched me with the amount of joy she was beaming with in her photo, and that same joy resonated in her articulate words describing what she wanted out of life. Some people have never touched flowers before and are just getting started on their journey. The choices were difficult to make, and we sat for hours reading, discussing, narrowing it down and finally selected the 10 recipients.

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Before I list the scholarship recipients, I want to repeat my thankfulness for everyone who applied.  Your stories have inspired me and reminded me why I want to teach workshops in the first place. My heart feels burdened thinking about how many people might be discouraged by not receiving a scholarship. To all of you I say… please keep dreaming and don’t give up on any of your goals.  I want you to know that your stories were just as meaningful, inspiring and beautiful as the people who are receiving the scholarships. Please don’t question that.  It was a terribly difficult decision, and I wish there was a way to gift a scholarship to everyone. We will have more workshops in the future with additional scholarships; I welcome you to apply again, and sincerely hope that you do.

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The Sinclair and Moore Spring 2016 Scholarship Winners

March 29-31, 2016 – The Elements of Event Design

Kiara Bright- Hancock

Shalom Murphy

 

April 12-14, 2016 – The Art of Floral Design

Lisa Gillund

Sharika Kim

 

May 17-19, 2016 – The Elements of Event Design

Valerie Painter

Erin Day

 

June 7-9, 2016 – The Art of Floral Design

Kortney Dowel

Amy Tanton

 

June 16-18, 2016 – The Master Class

Laetitia Mayor

Kalin Falconer

Congratulations to all of the recipients!   We can’t wait to meet you and hear more about your story and play a small part of helping you get to where you want to be.  We’ll be in touch soon with more details.